Dacia will release the latest family model Jogger at the IAA Motor Show in Munich, Germany in early September
According to foreign media reports, the French Renault Group's low-cost brand Dacia will launch a new family model in September. The new car is designed to replace the existing three models. This is part of Renault Group CEO Luca De Meo's promotion of reducing the number of models and focusing on profitable models.
De Meo hopes that through cost-saving and layoffs, Renault, which is in a state of loss, can turn losses into profits, and terminate the substantial expansion strategy of former CEO Carlos Ghosn in order to restore the group's profitability.
As a low-priced brand under the Renault Group, Dacia said in a statement that they will release the latest family model Jogger at the IAA Motor Show in Munich, Germany in early September. The new models will replace the brand's Logan, Dakker and Lodgy models, and these three old models will be phased out. Dacia has not disclosed the pricing details of the new car.
The company said: "The name Jogger is reminiscent of sports, outdoor activities and positive energy. This is an ideal family car for outdoor activities. Jogger embodies Dacia's pragmatic and authentic spirit, and the brand's new outdoor 'Image. Jogger will provide a 5-seater or 7-seater version, which is the best companion for multi-occupant families, allowing car owners to freely enjoy the simple pleasures of life with friends and family."
The Renault Group’s goal is to make a difference in the European mid-size car (known as compact cars in other countries) market, and its main competitors include Volkswagen’s Golf. In addition, the company also hopes to reduce its reliance on small cars with lower profit margins. This strategy of the group is consistent with the strategy adopted by PSA (now part of Stellattis).
The current global competition for electric vehicles is rapidly heating up. In this context, De Meo hopes to give Renault, Dacia and its sports car brand Alpine a more unique identity. Dacia was originally a Romanian company and was acquired by Renault in 1999. In 2020, the brand launched the Spring small electric car. De Meo has previously stated that he hopes that this brand, which has been deeply involved in the European market, can go global. The brand is expected to release a new logo in 2022.
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